Business Sales Mastery Program
Learn proven sales strategies from people who've actually closed deals across Australian markets. Our autumn 2025 intake focuses on real scenarios you'll face when building client relationships and growing revenue.
What You'll Actually Learn
Four progressive modules that build on each other. We start with fundamentals and move toward complex deal structures you'll encounter in real business environments.
Sales Foundations
Weeks 1-4
- Understanding buyer psychology and decision processes
- Building genuine rapport without forced scripts
- Qualification techniques that save everyone time
- Structuring discovery conversations that matter
- Managing pipeline with basic CRM tools
Value Communication
Weeks 5-8
- Crafting proposals that address actual needs
- Pricing conversations without awkwardness
- Handling objections through understanding context
- Presenting complex solutions clearly
- Following up strategically after proposals
Advanced Negotiations
Weeks 9-12
- Multi-stakeholder deal navigation
- Contract terms that protect relationships
- Managing procurement processes effectively
- Competitive positioning without disparagement
- Creating win-win outcomes in tough situations
Account Growth
Weeks 13-16
- Identifying expansion opportunities naturally
- Managing renewals and retention proactively
- Building referral networks authentically
- Territory planning for sustainable growth
- Measuring what actually matters in sales
How This Program Actually Works
We've structured this around real challenges because theory alone doesn't prepare you for actual sales conversations. Each week combines practical frameworks with scenarios you'll recognize from your own experience.
- Live sessions twice weekly with experienced sales practitioners
- Role-play exercises based on actual deals from Australian businesses
- Peer feedback sessions where you learn from others' approaches
- Optional 1-on-1 coaching for specific challenges you're facing
- Access to resources and templates you can use immediately
What Past Participants Say
Honest feedback from people who completed the program in 2024
Deveraux Phelps
Sales Development Manager
The negotiation module completely changed how I approach complex deals. Instead of pushing for closes, I learned to structure conversations where everyone feels heard. My deal cycles got longer initially, but close rates improved noticeably.
Rafferty Simmons
Business Development Executive
What I appreciated most was learning from real scenarios, not textbook examples. The cohort format meant I could test approaches with people who understood the pressure of quotas and difficult conversations. Still using the qualification framework every week.
Your Learning Journey
Here's how skills develop throughout the sixteen weeks. Each phase builds on previous work while introducing new complexity.
Foundation Phase
You'll start by examining your current sales approach and identifying patterns. We'll establish baseline skills in qualification, discovery, and basic objection handling through practical exercises.
Application Phase
Now you'll apply frameworks to increasingly complex scenarios. Proposal development, pricing strategy, and competitive positioning become focus areas as you work through realistic case studies.
Mastery Phase
Advanced negotiation techniques and multi-party deal management take center stage. You'll navigate procurement processes and handle stakeholder dynamics through role-play with experienced facilitators.
Integration Phase
Final weeks focus on long-term account growth and sustainable pipeline management. You'll develop personal action plans and receive feedback on areas where continued development makes sense.